Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

Mattel worked hard to transform Barbie into a progressive icon. Can the company keep it up through the Trump administration?

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Toy manufacturer Mattel announced that the NBA legend LeBron James will be the brand's first 'Kenbassador'. But the news ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Barbie doll manufacturer Mattel reveals how leaning on Google Cloud has enabled it to respond to customer feedback quicker ...

Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer’s “Kenbassador” series. Last year, ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...