Barbie doll manufacturer Mattel reveals how leaning on Google Cloud has enabled it to respond to customer feedback quicker ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

Professional basketball player LeBron James is now the first-ever athlete to have a Ken doll version of himself.

Toy manufacturer Mattel announced that the NBA legend LeBron James will be the brand's first 'Kenbassador'. But the news ...

Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued ...

The Consumer Product Safety Commission and Fisher-Price announced the recall of approximately 253,000 of Fisher-Price’s ...

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...

Barbie has successfully replicated female role models like Naomi Osaka. This time around, the company created its first Ken ...

All-time NBA points leader LeBron James is no stranger to making history – but his latest achievement is more likely to land in a toy chest than a trophy cabinet. On Wednesday, toy giant Mattel ...

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of ...