Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Barbie doll manufacturer Mattel reveals how leaning on Google Cloud has enabled it to respond to customer feedback quicker ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and ...

Mattel worked hard to transform Barbie into a progressive icon. Can the company keep it up through the Trump administration?

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

Mattel’s DEI exclusions from investor communications suggest it is the latest to drop diversity. HR teams need to prepare for ...

The basketball legend, 40, has teamed up with Mattel to become the brand's very first Kenbassador and launch his very own doll. The collaboration is in partnership with the LeBron James Family ...

Toy manufacturer Mattel announced that the NBA legend LeBron James will be the brand's first 'Kenbassador'. But the news ...