Fashion dolls are an often overlooked wing of merchandising, which Marvel has explored with great releases over the years ...

Barbie Doll 11.5 inches with Colorful Butterfly and Barbie Logo on sale, Ubud Indonesia October 22 2022 Twin on sale, Barbie Ken Doll Family Supermarket Grocery Shopping with New Baby on sale, Barbie ...

The toy titan plans to introduce its first Mattel Brick Shop product in May and unveil new sets in coming years.

Mattel is not the only powerhouse company getting in on the building set fun. Jazwares is also launching a new building set brand, BLDR, which features sets, including Squishmallows sets, anime sets, ...

The world of collecting features many subgenres, and NFL memorabilia and classic toys are two prominent categories. A ...

Mattel teams up with Ferrari NV to launch a new Hot Wheels collection featuring Ferrari's iconic road and race cars.

Mattel introduces Mattel Brick Shop, a new brand in the building sets category promising high-quality bricks, easy-to-follow playbooks, and sturdy builds.

(NASDAQ: MAT), an innovator in toys for 80 years and leading global toy and family entertainment company with one of the most ...

Mattel (NASDAQ:MAT) announced a new partnership with Ferrari (NYSE:RACE) at the Nuremberg International Toy Fair on Monday.

It’s a crossover that no doubt played out on many a child’s bedroom floor in the 1980s, and it’s soon about to become a ...

Following the launch of their popular Masters of the Universe Origins x Teenage Mutant Ninja Turtles / Turtles of Grayskull ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...