The Sacramento Kings are making big changes to their coaching staff. Sacramento fired Mike Brown as their head coach after beginning the season 13-18.

NBA Playoffs officially get underway on Saturday, April 19. Check out the full playoff bracket and TV schedule for the ...

Home, away, alternate, and throwback jerseys represent a team’s logo, and colors, and are a statement for the city.

(AP Photo/Chris Szagola)(Chris Szagola / AP) On Wednesday, Dallas’ newly formed BIG3 basketball franchise, the Dallas Power, revealed its new logo along ... year’s draft. Mavericks assistant ...

Dallas Mavericks marketing director Alexandria Williams discusses her authentic leadership, the team's merchandise rebrand, ...

Dec 7, 2016; Dallas, TX, USA; A view of the Sacramento Kings logo and basketball before the game between the Dallas Mavericks and the Kings at the American Airlines Center. Mandatory Credit ...

There are smaller, professional lesser-known leagues, where athletes can begin their sporting careers or better hone their ...

He had been the face of the Mavericks, and he was the NBA scoring champion last season when they made ... though some of those home ones had the Dallas logo covered up. There were even some Slovenia ...

“So many moments, and I just went out there and just played basketball ... the Lakers and blue Mavericks jerseys as well, though some of those home ones had the Dallas logo covered up.

Luka Dončić's return to the American Airlines Center in Dallas was an emotional one. He was brought to tears by a tribute video.

whose logo notably features a horse head. In the past, other opposing NBA teams have also made some horse-related jokes at the Mavericks’ expense (including a few that were far less tame).