Ads that generate strong emotions can mean a 23% increase in sales, according to a Nielsen report. Extu, which manages $60 million in marketing programs, explores how to accomplish this in their ...

Lately, employees have been discovering a more disconcerting side of their employers. Some employers are back tracking on the firm’s commitment to environmental and social objectives. Some are ...

The latest Lyst Index for Q4 continues to solidify its role as a barometer of brand desirability. With Miu Miu, Saint Laurent ...

Digital natives and masters of discernment, Gen Z is reshaping how brands engage with their audience. Raised in an era of ...

Some folks are calling on Colorado leaders to remove state immigration laws, saying they will let voters decide if lawmakers ...

By focusing on meaningful LinkedIn analytics, CEOs can optimize their efforts, strengthen their digital presence and unlock new opportunities for their business.

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. The post 2025 is the year for B2B brands to embrace CTV appeared first on ...

That’s the global percentage of downloaded apps used only once. Rather alarmingly, more than 1 in every 2 downloaded Android apps are uninstalled within 30 days of being downloaded, which already ...

Influencer marketing has exploded in popularity, becoming a $21 billion industry in 2024. And it will only get bigger, with ...