Ads that generate strong emotions can mean a 23% increase in sales, according to a Nielsen report. Extu, which manages $60 million in marketing programs, explores how to accomplish this in their ...

Lately, employees have been discovering a more disconcerting side of their employers. Some employers are back tracking on the firm’s commitment to environmental and social objectives. Some are ...

The latest Lyst Index for Q4 continues to solidify its role as a barometer of brand desirability. With Miu Miu, Saint Laurent ...

Digital natives and masters of discernment, Gen Z is reshaping how brands engage with their audience. Raised in an era of ...

By focusing on meaningful LinkedIn analytics, CEOs can optimize their efforts, strengthen their digital presence and unlock new opportunities for their business.

In today’s fast-paced business world, enhancing customer engagement is essential for B2B companies. Clients expect quick, ...

That’s the global percentage of downloaded apps used only once. Rather alarmingly, more than 1 in every 2 downloaded Android apps are uninstalled within 30 days of being downloaded, which already ...

Influencer marketing has exploded in popularity, becoming a $21 billion industry in 2024. And it will only get bigger, with ...

It’s time to bring common sense back to marketing.

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...