Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

Meta Platforms delivered strong Q3 results, but it's not the right time to initiate a position in the company. See why META ...

Martin Thomas, CEO of the Alliance for Gambling Reform described the targeting practices as “predatory” and blaming ...

In short, Palantir is my top choice for an AI company to own in 2025. Buy it for its ad business and hold for the AI ...

We recently published a list of 10 Best Stocks to Buy and Hold For 5 Years. In this article, we are going to take a look at ...

One company that has never split its stock but may consider doing so in 2025 is Meta Platforms ( META -0.40%), formerly known ...

A federal judge said Meta Platforms CEO Mark Zuckerberg is not personally liable in 25 lawsuits accusing his company of ...

The election will undoubtedly have a significant impact on the direction of efforts to regulate companies' collection, protection, and sale of consumer data.

Llama has seen adoption as the building block of internal AI models for AT&T, Goldman Sachs, and Shopify. From January 2024 ...

The slop can have a real-world impact. On Thursday, thousands of people in Dublin, Ireland were reportedly duped into visiting a non-existent Halloween parade after seeing AI-generated ads that spread ...

Meta Platforms Inc., formerly Facebook, remains one of the most influential tech giants. With a current stock price of ...