Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

Meta Platforms delivered strong Q3 results, but it's not the right time to initiate a position in the company. See why META ...

In short, Palantir is my top choice for an AI company to own in 2025. Buy it for its ad business and hold for the AI ...

We recently published a list of 10 Best Stocks to Buy and Hold For 5 Years. In this article, we are going to take a look at ...

One company that has never split its stock but may consider doing so in 2025 is Meta Platforms ( META -0.40%), formerly known ...

The election will undoubtedly have a significant impact on the direction of efforts to regulate companies' collection, protection, and sale of consumer data.

Llama has seen adoption as the building block of internal AI models for AT&T, Goldman Sachs, and Shopify. From January 2024 ...

The slop can have a real-world impact. On Thursday, thousands of people in Dublin, Ireland were reportedly duped into visiting a non-existent Halloween parade after seeing AI-generated ads that spread ...

AppLovin might be the next breakout in retail media. Plus, some advertiseres have already turned off TikTok Smart+.

Pinterest's fourth-quarter revenue forecast failed to impress investors looking for a boost from the holiday shopping season, ...

We recently made a list of UBS’ Best Stocks In The AI, Growth & Low Rates Era: Top 29 US Stocks. In this piece, we will take ...