In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

For anyone paying close attention to the growing handheld gaming field, you may have seen a rumor or two over the last year that Microsoft is supposedly working on an Xbox handheld. It would stand to reason the company would jump on the bandwagon after Steam and Asus blew the doors off with wild success,

The “This Is an Xbox” campaign has turned some heads recently. With the gaming company continuing to push accessibility rather than hardware, it raises the question: Are the console wars finally over?