In a town where tourists warp the local bar-conomy, how much is too much to pay for a beer? Specifically, a cold domestic ...

Girl Beer is a 100-calorie light lager with 4.2 percent alcohol in blueberry-lavender and pineapple-yuzu flavors. Whole Foods and Gopuff stock the brand in Southern California.

From wine to beer to liquor, from local to international offerings, here are a range of lighter tipples to toast to this ...

Just 24 hours after Colin Jost launched a new ad campaign with Blue Moon, Hernández unveiled his own boozy partnership—with ...

One may recall it from the legendary Miller Lite beer commercials that began in 1974 and ran until 1991. Their campaign began modestly with mystery writer Mickey Spillane, ex-Jets running Matt Snell, ...

From vortex bottles to legendary advertisements, here's a look at the history of Miller Lite as it celebrates its 50th ...

Milwaukee's Miller Brewing introduced Miller Lite, a 96-calorie beer designed to compete with premium brews. It started a ...

Congratulations to Tara Graham and Brad Leitner on being selected as finalists in the Lite Beer from Miller UTV Giveaway. Their names were selected at the LoKal Country Bar on Friday. They join the ...

Ji’s handing over the reigns of Happy Hour for a viral collaboration that’s close to Sarah’s heart! Miller Lite and Pringles ...

Bank of America downgraded its rating on Molson Coors Beverage's (TAP) shares, citing unfavorable trends for beer sales.

When Miller Lite debuted in 1975, it became the first low-calorie beer successfully marketed to a wide audience. If America had an official national beer, it would be the light lager.

Executive summary The Challenge: Reinvigorate the Miller Lite brand and business in a category running away from being beer. The Insight: People love the way beer tastes-but think light beer tastes ...