Forbes1y
Miller Lite’s Campaign To Eradicate Sexist Beer Advertising Proves Successful
t, old objectifying beer advertising into good $#!t, literal fertilizer to grow hops that will be donated to female brewers.” “We recognize that Miller Lite played a contributing role in this ...
Forbes1y
Miller Lite Debuts Beer Mints In Time For Dry January Celebrations
Jeanette Hurt covers the culture of spirits, wine and beer. If you’re struggling to get through Dry January without having any brewskis, Miller Lite’s got a solution for you. Starting today ...
Marketing Dive10y
How Miller Lite boosts brand authenticity via digital, traditional media integration
Following other beer brands who have exemplified this concept, Miller Lite hopes to strengthen brand awareness through ... and the ask for UGC fulfills consumer expectation that their recreation of ...
The Indianapolis Star4d
'I must be in the front row:' The iconic beer commercials featuring Bob Uecker almost didn't happen
"Bud" Selig had to discuss the idea with Pabst, the beer company that sponsored the Brewers at the time. Unable to offer a package that matched Miller Lite, Uecker was able to go rogue as a pitchman.
The Hill16d
Surgeon general’s warning sends alcohol stocks sliding
Spirit companies saw stock prices plummet Friday after the U.S. surgeon general recommended cancer warning labels ... responsible for brands including Miller Lite and Coors Light, saw stock ...
Business Insider8y
Blind taste test of Bud, Coors, Miller, and Natty Light beers
In a blind taste test, we had people try Bud Light, Coors Light, Miller Lite, and Natty Light to see which cheap, light beer reigns supreme. Follow TI: On Facebook More from Retail What's the best ...