What seemed a moment of unscripted joy had a commercial side to it - so what are the rules and what has been the reaction?

Salah scored his 28th goal of the season last weekend as Liverpool equalled Manchester United's record of 20 English ...

Mohamed Salah's selfie celebration during Liverpool's Premier League title-clinching win over Tottenham has already become an ...

Briefly, Arne Slot seemed to lose himself in the moment. A red Liverpool shirt on top of the smart-casual blue outfit he has ...