Following declining sales before and during the pandemic and a decision to shift toward cakes and other baked goods, Mondelez announced it was selling much of its gum portfolio, including Trident ...

The investment represents a new commitment to gum, which in recent years has been chewed up by the pandemic and spat out by big player Mondelez. Gum sales have been looking soft for years ...

Mondelez International, Inc. engages in the manufacture and marketing of snack food and beverage products. Its products include beverages, biscuits, chocolate, gum and candy, cheese and groceries ...

Gary Osifchin, Mondelez International’s global vp/brand equity, asked delegates at the Association of National Advertisers’ (ANA) 2018 Multicultural Marketing & Diversity Conference. “For us, it was ...