It's Time To Let Our Brown Skin Glow — Without Caking On The Makeup
These shorties now tout the “no-makeup” makeup look, designed to accentuate our natural features by focusing on glowy skin.
Beauty queens vote to keep makeup-free round in competition
The "Bare Face Top Model" contest has been running for the last six years as a way to promote and celebrate natural beauty.
The 11 Best Drugstore Foundations for Mature Skin That Won’t Settle Into Fine Lines
The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.
Channel Your Inner ’90s Supermodel With These Expert-Loved Brown Lip Liners
If you search “lip combos” on YouTube or TikTok, chances are every video will have a common denominator: lip liner. And not just any lip liner; many of these videos feature lip liners in deep, dark ...
Elle Fanning Wore 10 Makeup Products to the 2025 Golden Globes—Each One Was $17 or Less
That's the case with celebrity makeup artist Erin Ayanian-Monroe and her client Elle Fanning. The latter recently attended ...
Every Beauty Secret This Gen Z Editor Archived From #BeautyTok (You Know, Just in Case)
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...
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Dress bold like Amara La Negra: Style tips to try
Amara La Negra's style is all about blending traditional fabrics with modern designs. Look for African wax prints or Latin ...
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At 66, this very famous singer reveals herself without makeup
Many fans congratulated the singer for her audacity, seeing this gesture as an acceptance of the passing of time and a ...
The Makeup Artist Who Coined ‘No Makeup Makeup’ Launched A Brand Named For Her Beauty Philosophy
After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup Makeup, to push her legacy forward.