Afters months of testing, These are the natural and organic makeup brands and products Women's Health editors swear by.

After polling a few ELLE editors, a professional makeup expert, and combing through online customer reviews, we landed on the seven best Japanese makeup brands to completely transform your makeup ...

Make some room in your shower. The post 10 Black Hair Care Brands To Support That Embrace Natural Beauty first appeared on ...

This guide to the best TikTok beauty products was updated with newly trending makeup, hair care, and skin care products on ...

NATRUE has announced the first Natural Cosmetics Week, due to take place in November. The global event will celebrate natural ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our ...

Cosmoprof 2024 brought together professionals, brands, and trendsetters from across the world for a dynamic showcase of the ...

Jenny McCarthy's Formless Beauty introduces a 2-in-1 lip-blush duo that's the ultimate multitasker. The star talks to PEOPLE ...

Your face is an ever-changing canvas, so we spoke to four makeup artists over 40 about their top makeup tips and product ...

From nourishing shampoos to rich creams and protective oils, these are our favourite natural haircare products for Black hair ...