For content creators, the digital landscape has never been more fragmented - or more full of opportunity. Now, a new player is considering entering the scene: Netflix.

Netflix benefits from shift to DTC media, sports pivot, and content rationalization, driving revenue and free cash growth.

A look at the big business behind Academy Awards marketing, as offensive social media posts by the film's star Karla Sofia ...

One bad year continues to haunt university endowments’ performance. U.S. school funds had a strong fiscal year, rising an average 11.2% in the 12 months through June 30. “Fiscal 2022 is going to stick ...

This year's Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment.

Netflix is said to be considering different strategies for podcasts, such as signing famous podcasters to produce exclusive ...

Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemisms makes marketing for sports gambling a ...

Netflix’s Apple Cider Vinegar dives into one of the wildest wellness scams ever — a fake cancer cure, a social media empire ...

And like in years past, nearly every ad included actors, musicians and other famous people selling out for a paycheck.

Many of Netflix's original productions are created with distracted viewers in mind with poor production values, bad dialogue ...

Pushpa 2, the biggest box-office success in Indian cinema history, suddenly got added to the streaming service last week ...

Acting wasn't really on Urzila Carlson 's bingo card, but she was never going to say no. A late-night DM from Amy Schumer ...