For content creators, the digital landscape has never been more fragmented - or more full of opportunity. Now, a new player is considering entering the scene: Netflix.

As of now, “Anora” is the clear frontrunner thanks to wins with the Producers Guild and the Directors Guild — both prizes ...

A look at the big business behind Academy Awards marketing, as offensive social media posts by the film's star Karla Sofia ...

This year's Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment.

Netflix is said to be considering different strategies for podcasts, such as signing famous podcasters to produce exclusive ...

Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemisms makes marketing for sports gambling a ...

From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.

Pushpa 2, the biggest box-office success in Indian cinema history, suddenly got added to the streaming service last week ...

Call it the rise of the hyphen-comedy. This was the Marvel Cinematic Universe’s secret weapon: they were almost all pretty funny. Romcoms have grown rarer, but they’re still more common than ...

Acting wasn't really on Urzila Carlson 's bingo card, but she was never going to say no. A late-night DM from Amy Schumer ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

When we launched this column and newsletter, I wrote that our goal was to keep tabs on the “rapidly evolving business of ...