These hidden categories transform Netflix from boring to binge-worthy. If you've been feeling lately like Netflix is more of ...

Netflix's latest romcom offering, Too Much, has divided subscribers with some loving and others loathing the fresh release.

The brand began selling merchandise wholesale before opening retail locations in Los Angeles, New York City and Montreal in ...

In any brand manifestation of Netflix, there are three core cards that you’ll see: The first is a photograph or video of a “character” (like Kevin Spacey’s Frank Underwood), ...

In a blog post, Netflix vice president of brand Eric Palotta writes, “The TV shows and films we watch bring out all sorts of different emotions, give us perspectives we’ve never seen before ...

But as Netflix’s profile has grown, its once-sharp identity has grown more diffuse. In 2013, the goal was to “become HBO faster than HBO can become us,” according to Chief Content Officer ...

Netflix saw its brand grow 19% between 2020 and 2021, according to Interbrand. But as we emerge from the pandemic, it is seeing that growth rate stall as subscription numbers dwindle. For The Drum ...

Brand Communications Will Become More Focused On Characters Netflix series are crafted around strong, larger-than-life characters, and brand campaigns are following suit.

U.S. Bank and Callaway are also working with Netflix on the high-profile sequel, which will see Adam Sandler reprise his ...

Netflix execs reportedly set high prices for brands to advertise on its upcoming service. GC Images Ad buyers told The Journal that Netflix was eyeing a Nov. 1 launch for the service.