Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Thursday marked Flagg’s first game donning New Balance shoes. The post Cooper Flagg Makes Mavericks, New Balance Debut in Win Over Bronny appeared first on Front Office Sports.

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Denver Nuggets star Russell Westbrook reportedly faced an uncertain future in the NBA, with only three teams expressing ...

The sports and gaming words collide with New Balance's latest ambassador signing as EA Sports FC star SV2 becomes the brand's first gamer, joining a diverse roster of global icons in basketball ...

The biggest NBA news so far this offseason is a significant development for the Los Angeles Lakers: LeBron James has decided ...