To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

New Balance reveals ‘Flagg day’ celebration ahead of Duke star’s possible Mavs selection Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

You read that right. These simple-looking New Balance "Flagg Day" shirts will cost you $75. Never mind that Fanatics is selling adult Cooper Flagg Dallas Mavericks replica jerseys for only $5 more.