New Balance has a new global ambassador in global superstar Rosalía.

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

It seems that New Balance’s marketing strategy over the last year has proven successful. The brand noted it has 350 ambassadors globally and when it came to those who purchased through its ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.

How Strauss, Corona, Capital One, New Balance and Booking.com benefited from rising fan interest in baseball during the 2024 season and World Series.

CMOs are increasingly considering factors such as work-life balance, family location and remote possibilities when they move brands.

The New Balance 471 draws inspiration from 1970s running heritage and used premium materials for a new casual shoe.

New Balance’s 9060 Black Cats are under $200 and fly under the radar—but not for long. Here’s where to grab a pair before they sell out.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.