New Balance has a new global ambassador in global superstar Rosalía.

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers. Sign Up for Our Ideas Newsletter POV Subscribe Subscribe ...

What Will Marketing Look Like in 2025? ... Consumer brands embraced a strategy of everywhere all at once. ... New Balance president and CEO Joe Preston dubbed the approach selective distribution.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

How Strauss, Corona, Capital One, New Balance and Booking.com benefited from rising fan interest in baseball during the 2024 season and World Series. Brand Marketing How these 5 brands got the ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...