International Olympic Committee top sponsor Air France-KLM got it worse: The airline group said the Olympics cost it around $210 million in lost revenue, worse than it had assumed prior to the ...

The Olympics was once about amateurism. But have the modern Games become too much about sponsorship and commerciality?

Chipmaker Intel has stepped in to fill the role of McDonald’s as a global sponsor of the Olympic Games. The new deal signed between Intel and the International Olympic Committee (IOC) will cover the ...

As the world gears up for the Summer Olympics in Paris—threatening to be one of the hottest on record—it's crucial to scrutinize the role of major sponsors like commodities giant Procter ...

Its sponsorship deal is due to end in 2024. Coca-Cola, as the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, have sponsored the Olympic Games since 1928 ...

The Olympic Games have been a revenue generating enterprise for the IOC from nearly their inception. WSJ’s Stu Woo unpacks the history of brand partnerships and the challenges sponsors are ...

For all of our weekend roundups, go here. Airbnb Signs 9-Year Sponsorship Deal With Olympics Ahead of Tokyo Games: That Airbnb chose the Olympic Games for its first-ever global sponsorship deal ...

The Japanese Olympic Committee and Japanese Paralympic Committee plan to allow companies to sign a single joint sponsorship ...

Olympic sponsorship drives a strong uptick in engagement, and this year, the Paris 2024 Summer Olympics took second place in terms of sports engagement among Americans and Canadians in the past twelve ...

During the Tokyo Summer Olympics in 2021 ... Toyota is one of just 15 "TOP" sponsors as part of The Olympic Partner program. TOP is the highest level of sponsorship for the games and is limited ...

For Fenty and Skims, their genius was identifying blind spots in the Olympics sponsorship market, pitching their brands as the solution, and ultimately filling the opportunity they saw.