When the 2016 Olympics kick off on Friday, many advertisers will be crossing their fingers that their Olympics sponsorship will pay off. Their hopes will be misplaced if they haven't executed on ...

Olympics GOP Sen. Rick Scott calls on Olympic sponsors to demand 2022 games be moved out of China Companies that work with Chinese Communist Party 'are turning a blind eye to genocide,' senator says ...

This year’s Olympic Games haven’t even begun, yet the sponsorship and advertising trends taking shape are getting much attention. Here, a break-down of the issues marketers are grappling with ...

The sponsorship and broadcasting dollars at stake fund much of the Olympic movement. A dozen top corporate sponsors paid the IOC a total of $1 billion to sponsor the Winter and Summer Olympics in ...

Sponsors of the Olympics are walking a tightrope ahead of the Beijing Winter Games next month as worsening geopolitical tensions force them to consider downplaying their involvement without ...

The major corporate sponsors of the 2022 Beijing Olympic Games should explain publicly how they are using their leverage to address human rights abuses in China, Human Rights Watch said today.

This article originally appeared on the International Business Times. At the end of a Saturday night World Cup match between Brazil and Cameroon in 2014, Brazil's star forward Neymar did the ...

The last summer Olympics in Tokyo were the hottest on record, where over 100 athletes suffered heat-related illness. This year's Games, and every year after, could only get worse.

A huge impact is being felt by Olympic games sponsors that had deployed millions of dollars across years-long plans to engage with the oceans of fans who aren’t in Tokyo.

When the French luxury goods conglomerate LVMH agreed to pay about $175 million to underwrite the organizing committee for the Paris Olympics, the company, owned by France’s richest person ...

The Olympics are all about youth, except when it comes to the viewers. While many deep-pocketed companies leap at the chance to become sponsors, the large television audience they will reach at ...