The medals were designed by a jewelry maker owned by the French luxury conglomerate, which has declined to comment on their ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

LVMH, a major sponsor of the Paris Olympics, is facing criticism after the medals it helped design began to fall apart, The ...

Olympians would like greater compensation from the Olympic Games and have more input into decisions that affect their careers, including sponsorship freedom, according to a survey by their union.

Nine and Swimming Australia have announced a landmark 10-year multi-platform media rights and sponsorship agreement ... Australian Swimming Trials for the Olympics and Paralympics plus the ...

With support from the government, sponsors, and a growing international community, Kho-Kho is poised to achieve its ambitious ...

The NCAA Division I has voted in favor of adding women’s wrestling as a championship sport, according to USA Wrestling.

Ferdinand Omanyala's impressive car collection has emerged. The Kenyan sprinter continues to secure lucrative sponsorship deals thanks to his track performances.

Panasonic was the first Japanese company to serve as a highest-ranking sponsor of the Olympics, and it had kept the status since 1987 when it signed the agreement. The company has participated as ...

Despite the recent fires, Los Angeles will host the 2028 Olympics as planned as existing infrastructure remains intact, but debates over funding and potential recovery efforts continue.

Donald Trump, who overcame impeachments, criminal indictments and a pair of assassination attempts to win another term in the ...