The Japanese Olympic Committee and Japanese Paralympic Committee plan to allow companies to sign a single joint sponsorship ...

The Japanese Olympic Committee and Japanese Paralympic Committee will allow companies to sign a single joint sponsorship ...

"Many Japanese companies want to sponsor Olympic Games because Olympic Games mean great value for the company. They want to support but of course they need value," Watanabe said. "So far the ...

The Japanese Olympic Committee and Japanese Paralympic Committee will allow companies to sign a single joint sponsorship contract with both bodies from 2025, Kyodo News announced this week.

placing it alongside Salt Lake City’s 2002 Games as the most watched Winter Olympics. Perhaps more concerning than the potential to lose viewers, though, is the potential to lose sponsors or ...

Unusually, Chelsea players have not had a sponsor's logo on their chests so far this season - but there is a sense of a ...

Becky Sheetz was a strong advocate for people with disabilities until her untimely death from breast cancer at the age of 38. […] ...

The International Boxing Association (IBA) is still taking sponsorship money from the Russian state energy supplier Gazprom but could still play a role in the 2028 Los Angeles Olympic Games ...

Watanabe said there was a need to overhaul the Olympic marketing plan following the departure of three Japanese top sponsors after this summer’s Paris 2024 Olympics.

A CNN Sport analysis has found that many Paralympic champions are being paid less in rewards or bonuses than their Olympic ...

While "sportswashing" has drawn extra attention due to initiatives like the Saudi Arabia-backed LIV Golf circuit, a global movement argues that one group has been doing it for almost a century — soda ...