The last summer Olympics in Tokyo were the hottest on record, where over 100 athletes suffered heat-related illness. This year's Games, and every year after, could only get worse.

Japanese sponsors seem to have turned away from the Olympics, likely related to the one-year delay in holding the 2020 Tokyo Olympics. The COVID-19 delay reduced sponsors' visibility with no fans ...

When the French luxury goods conglomerate LVMH agreed to pay about $175 million to underwrite the organizing committee for the Paris Olympics, the company, owned by France’s richest person ...

McDonald's ends Olympics sponsorship deal. McDonald's has ended its 41-year-long Olympic Games sponsorship deal three years early, the International Olympic Committee said on Friday.

The sponsorship program earned the IOC almost $2.3 billion in cash, services and value-in-kind for the previous commercial cycle that ended at the pandemic-delayed Tokyo Olympics held in 2021.

The final shape of LVMH's likely Olympics sponsorship rests on Antoine Arnault, one of LVMH Chairman and CEO Bernard Arnault's five children and heirs, in a high-profile deal that could test the ...

At the 2024 Summer Olympics, which officially starts next Friday in the French capital, the bank, along with credit card company Visa, is debuting a floating lounge exclusively for holders of its ...

Japanese sponsors have turned away from the Olympics, likely related to the one-year delay in holding the 2020 Tokyo Olympics. The delay reduced sponsors’ visibility with fans not allowed to ...

Paris Olympics offer a reset for sponsors after years of troubled games Provided by Dow Jones Jul 27, 2024, 11:51:00 AM. By James Rogers .

At the 2024 Summer Olympics, which officially starts next Friday in the French capital, the bank, along with credit card company Visa, is debuting a floating lounge exclusively for holders of its ...