I have a confession. There was a time in my life when I was going to IHOP every single Sunday. I would order the exact same ...

“We want to make weekdays the new weekends,” IHOP Chief Marketing Officer Kieran Donahue said during a recent interview, ...

During that process, he met a woman named Jessica, who visits her local IHOP 30 times a year. Related:How the value proposition has evolved for restaurant consumers “I asked her what she loves ...