Taking a thoughtful, proactive approach to reputation management by building positive PR helps maintain and restore trust ...

Shannon Tucker, VP and in-house crisis expert at Next PR, told CMSWire that there is no "one way" a social media PR crisis response plan should look because every situation is different.

Related: A 3-Step Plan for Handling Any PR Crisis. A three-pronged approach to crisis PR. There are many facets to crisis comms that you can easily access and research on the web.

Creating a crisis PR plan before you need one ensures that when disaster strikes, you have a well-prepared team ready to execute a solid and detailed plan. Editorial Standards Reprints & Permissions.

“Every business, no matter what it does, needs a crisis PR plan that lays out all possible scenarios of various crises and what the solution would be to hopefully resolve any situation,” said Scott H.

How a public relations crisis is handled immediately after a damaging event can often determine whether a company survives or a reputation can be restored. If that sounds grave, then it should ...

If you’re at risk of a PR crisis that could strike at the essence of your personal or business reputation, take preventive action ASAP. Enact new policies. Establish a succession plan.

Now, while public relations professionals can’t prevent all scandals, you can try your best to prevent a PR crisis from getting any worse. Here’s how: Decide on whether to respond — and when.

Having a PR team on-hand and a crisis communications plan in place are smart precautions to safeguard your brand. In addition, an ongoing PR strategy can be especially effective in rebuilding a ...