Researchers have uncovered two key brain mechanisms—specific neurons and a serotonin receptor—that help explain how ...

A college professor suffered a catastrophic stroke. A rehabilitation model based on the developmental progression of infants ...

In this rapidly growing digital era, the evolution of sensor fusion technology is reshaping the landscape of Advanced Driver ...

Doubling down on honing children’s handwriting might feel the move of a ‘modern day luddite’, but the complex interplay of ...

Positioning and segmentation analysis of Bath & Body Works using perceptual mapping, consumer preference modeling, and market simulation techniques. Utilizes PCA-based perceptual maps, K-means ...

In this important study, the authors use computational modeling to explore how rapid learning can be reconciled with the accumulation of stable memories in the olfactory bulb, where adult neurogenesis ...

I'm more of a scroller than a poster on social media. Like many people, I wind down at the end of the day with a scroll binge, taking in videos of Italian grandmothers making pasta or baby pygmy ...

Past neuroscience and psychology studies have shown that people's expectations of the world can influence their perceptions, ...

Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...