The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

More Pop Tarts and more football? Sign us up for the next edition of the Pop-Tarts Bowl, which was officially announced on ...

From an oversized mascot to a functional toaster trophy, the Pop-Tarts Bowl brings all sorts of distinctive flair to college football's bowl season.

The most viral bowl game in college football last season is upping its game this year - in part by turning its trophy into a real toaster. Here's what we know about what to expect when Miami and Iowa ...

The Pop-Tarts Bowl trophy isn’t just any trophy. As the first-ever interactive college football bowl trophy, it’s designed to ...

Iowa State beat the Miami Hurricanes in the 2024 Pop-Tarts Bowl. Cam Ward played the first half of his final college football game, throwing 3 TDs.

Miami Hurricanes quarterback Cam Ward is going No. 1 overall in mock drafts. Is Cam Ward playing today in the Pop-Tarts Bowl vs Iowa State?

The Pop-Tarts Bowl, despite it orbiting very serious business, is fun and games. And for all the serious business that football is, it’s also worth noting it’s big business because it’s the ...

Pro Bowl is back in Orlando, Florida, and it's supping up its flag football game this year. Here's what to know about the NFL all-star game.

Auburn Tigers running back Jarquez Hunter (27) avoids a tackle from Oklahoma Sooners linebacker Kobie McKinzie (11) as Auburn ...

Refers to the latest 2 years of stltoday.com stories. Cancel anytime. A mascot at the second annual Pop-Tarts Bowl takes the field on Dec. 28 in Orlando, Florida, at Camping World Stadium.

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...