The Pop-Tarts Bowl trophy isn’t just any trophy. As the first-ever interactive college football bowl trophy, it’s designed to ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

A stadium employee is cleaning up the trophy ceremony confetti in the hallway ... "I see dead pastries" upon which the words "The Pop-Tarts Bowl will return" pop up on screen like the end of ...

The Iowa State University Football team made a stop at the Riverside Casino Friday to celebrate their victory at the ...

And watching the Pop-Tarts Bowl last weekend reminded me of just ... Speaking of toasters, the game trophy also included a working toaster. Pop-Tarts tapped General Electric (GE), another American ...

The Pop-Tarts Bowl trophy is headed to Ames, and while the breakfast pastry is sweet, the giant edible version of the treat tasted even sweeter after another come-from-behind, dramatic win for ...

On a podcast, Bill Belichick suggested the Super Bowl trophy should be named after seven-time champion Tom Brady, not Vince ...