The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

The Pop-Tarts Bowl trophy isn’t just any trophy. As the first-ever interactive college football bowl trophy, it’s designed to ...

The College Football Hall of Fame is getting a viral new addition: the Pop Tarts Bowl Trophy! What a Hostage Deal Means for Netanyahu’s Fate Ranking the Top 10 Most Famous Athletes to Play in ...

The Iowa State University Football team made a stop at the Riverside Casino Friday to celebrate their victory at the ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the name ...

A stadium employee is cleaning up the trophy ceremony confetti in the hallway ... "I see dead pastries" upon which the words "The Pop-Tarts Bowl will return" pop up on screen like the end of ...

Give the Pop-Tarts Bowl credit: It has fully bought into the gimmick of a food-based bowl game, featuring edible mascots, a bowl game trophy that functions as a toaster, and even adding sprinkles ...

And first-year success for Chapel Bill won't necessarily be defined as "CFP or bust." But who wouldn't want to see Belichick holding a Pop-Tarts Bowl trophy that's also a fully functioning toaster?

Mid-January is always a period of great adjustment. That icy time when we hopefully have finally started ending dates with '25 instead of '24 and also finally stopped awkwardly wishing people "Happy ...