A recent report by Excellent Publicity reveals a significant shift in advertising strategies within India's e-commerce sector ...

Amaz India emerged as the dominant advertiser across media, securing a 23% share of digital ad spend, followed by Karma ...

Conceptualized by Ogilvy, the campaign will be amplified across television, digital, print, outdoor, and social media ...

Ad spends across traditional media Print, TV, and Radio witnessed sharp declines. Print ad spends dropped by 52%, with Amazon ...

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, ...

Advertising watchdog said Dodge, Jeep and Ram adverts were misleading because the brands relied on parts not produced in the ...

It may be a French icon but the Renault 5 has been donning the Union Jack at one UK dealership as part of a cheeky ...

Investing in PR and digital marketing helps your marine brand create authentic connections, build trust and shape your ...

Out-of-home ads that feature QR codes but not labels want consumers asking “It’s from where?” as the retailer pushes to ...

Smell that? It’s Rock Face, the UK’s fastest-growing men’s care brand, launching its biggest, boldest, and most ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

As Jordan Brand celebrates its 40th anniversary of the Air Jordan, here are 10 of the best signature models of the shoe.