A recent report by Excellent Publicity reveals a significant shift in advertising strategies within India's e-commerce sector ...

Amaz India emerged as the dominant advertiser across media, securing a 23% share of digital ad spend, followed by Karma ...

Ad spends across traditional media Print, TV, and Radio witnessed sharp declines. Print ad spends dropped by 52%, with Amazon ...

The anti-Tesla posters show the power of genuine guerrilla marketing – and also why such tactics are so hard for corporate brands to co-opt. It works when it's authentic, spontaneous and expresses ...

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, ...

If brands didn’t already know how AI companies feel about their intellectual property, new lobbying efforts this month made ...

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Advertising watchdog said Dodge, Jeep and Ram adverts were misleading because the brands relied on parts not produced in the ...

It may be a French icon but the Renault 5 has been donning the Union Jack at one UK dealership as part of a cheeky ...

Investing in PR and digital marketing helps your marine brand create authentic connections, build trust and shape your ...

Out-of-home ads that feature QR codes but not labels want consumers asking “It’s from where?” as the retailer pushes to ...