The multi-year deal extends Mattel’s global rights to develop and market dolls inspired by Disney’s most beloved characters.

Mattel has announced that it has renewed a multi-year global licensing agreement with The Walt Disney Company for the Disney Princess and Disney Frozen brands, ...

Mattel has inked a new multiyear global licensing agreement with Disney Consumer Products for the Disney Princess and Disney ...

Susan Lorincz had been complaining about the children in her neighborhood for years before killing Ajike 'AJ' Shantrell Owens ...

The holidays are right around the corner, and this year's hottest toys are doing more than keeping kids entertained — they're ...

Welcome to Mr Sagoo's creative world! Discover the joy of crafting through our easy-to-follow tutorials on handmade crafts, ...

If you grew up in the 90s, you can probably still feel the plastic blister pack under your thumbs. You can hear the Bop It ...

With a new advisory being released by U.S. surgeon general Dr. Vivek H. Murthy concerning kids’ and teens’ social media use ...

The Princess of Wales joked the “messier it is, the better the fun” when she joined children playing with clouds of flour at a centre supporting families. Kate crouched down to help the youngsters ...

With Prime Big Deal Days toy deals, you can treat your little ones to the toys they’ve been pleading for without going into ...