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Selena Gomez's Rare Beauty has announced the release of a new contour shade. It will be released on January 23, 2025, on Rare Beauty, Amazon, Sephora, and other retail websites.

Rare Beauty has added a new member to the Soft Pinch family. The Selena Gomez beauty brand announced the launch of Soft Pinch Liquid Contour on Instagram on January 21.