The Steamboat Classic road race has announced a rebrand and landed a national 4-mile championship road race as it goes to ...

With a marching band, NFL cheerleaders and costumed Mardi Gras krewe members, New Orleans unveiled a new brand for its Louis ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The company has secured contracts worth $1.7M for a recently acquired AI-powered advertising business in its portfolio.

Opinion - Liberia, often remembered for its turbulent past, holds the promise of a prosperous future. It's time for Liberia to reclaim its narrative and reintroduce itself to the world as the Jewel of ...

Along with center Brittney Griner’s move from the Phoenix Mercury to the Atlanta Dream, the biggest move of the WNBA offseason was a three-team deal that sent guard Jewell Loyd to the Las Vegas Aces ...

The Madison Metropolitan School District is in the process of updating mascot logos for its four largest public high schools, ...

If you’re not hosting a party and feel like letting someone else do the cooking, there’s a few places around town that will ...

How do we expect more people to join the accounting profession if we don't brand it properly?

Eighteen Velocity Urgent Care centers across Virginia will officially transition to the Sentara Urgent Care brand on Feb. 3, following Norfolk, Va.-based Sentara Health's full acquisition of the ...

Walmart recently updated their logo after 20 years, calling it a "refreshed" look, but some people are not convinced.