With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

With 90% of the inventories sold out, JioStar expects to ring in more than a 58% increase over last year's IPL, when it ...

Indian antitrust body raids global ad giants in Mumbai, New Delhi, Gurugram amid price collusion probe after Disney-Reliance ...

The CCI’s recent actions reflect a broader regulatory tightening in India’s corporate sector. In December 2023, the ...

Shekhar Khosla, Vice President - Marketing for Google India, shared insights into how Google is leveraging AI for ...

Marketing in 2025 will be defined by those who embrace transformation—and those who struggle to keep pace. The latest global ...

CCI's probe into media agencies over ad rate collusion ahead of IPL 2025 may reshape pricing strategies and enforce ...

With IPL 2025 set to kick off on March 22, advertising revenues are projected to reach Rs 6,000-7,000 crore across TV, ...

Officers of the Competition Commission of India (CCI) searched around 10 locations after it initiated a case against the agencies and top broadcasters ...

But how can companies maximize the potential of an internal agency? Let’s explore the key benefits and strategies for success ...

The Competition Commission of India (CCI) conducted raids on global advertising firms like GroupM, Dentsu, and Interpublic Group, as well as a broadcast industry group, over allegations of price ...