With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Vikas Nowal, CEO at Interspace Communications, writes that due to the reusable nature of digital billboards, traditional OOH ...

Five media executives and Reliance sources, and two company pitch decks, revealed its focus on adding small advertisers as it beefs up digital ad inventory to increase streaming revenues ...

Indian antitrust body raids global ad giants in Mumbai, New Delhi, Gurugram amid price collusion probe after Disney-Reliance ...

Five media executives and Reliance sources, and two company pitch decks, revealed its focus on adding small advertisers as it beefs up digital ad inventory to increase streaming revenues ...

The CCI’s recent actions reflect a broader regulatory tightening in India’s corporate sector. In December 2023, the ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

Shekhar Khosla, Vice President - Marketing for Google India, shared insights into how Google is leveraging AI for ...