Unity was one of 2024’s worst performing stocks. New social media posts from Keith Gill might boost the stock in the short term, but they won’t fix the company’s game development platform.

Unity Software shares jumped Thursday, a day after a social media post by the meme stock hero known as "Roaring Kitty" featuring a clip of the late musician Rick James, who had a song called "Unity."

Unity Software Inc. (NYSE:U) surged 10% fueled by hype from meme stock trader Keith Gill, but the long-term potential remain uncertain.

GameStop Corp. (NYSE:GME) opened trading with a 6.1% swing higher on volume that was above average. The retail stock has since settled back to show a gain of just 2.9%. The post-Christmas bounce is being attributed to an X post from Roaring Kitty that was simply a picture of a wrapped present with no explanation or stock symbol attached to it.

It's a new year, and there's a new hot stock on Wall Street—but not much to explain its sudden volatility. Unity Software jumped as much as 16% early Thursday, before handing back a large part of those gains.

The housing market should pick up this year. But the path looks choppy.

Unity Software (U) stock is rallying today, after Roaring Kitty's latest social media post seemed to reference the company