Samsung is reportedly gearing up to unveil its new virtual assistant, Sam. The virtual assistant may return in the form of a 3-dimensional character. The ...

Samsung is allegedly working on its new virtual assistant called Sam. Unlike Bixby, the company's previous virtual assistant, this new version is a 3D (3-dimensional) character. Previously, Apple ...

Samsung Sam's 3D Appearance Is Not Official. According to Polygon's latest report, the leaked images of Samsung's 3D virtual assistant are not official.

Sam is pictured holding Samsung's latest flagship phone, the Galaxy S21 Credit: AFP. However, the firm has reportedly been working on a follow-up to its flop Siri rival, Bixby, for months.

Samsung’s alleged design for a new virtual assistant has already inspired tons of cosplay! A company known as Lightfarm Studios quickly caught the attention of fans when they unveiled a series ...

Samsung’s unconfirmed digital avatar “Sam” goes viral on the internet. The images were created by Lightfarm studios in collaboration with the Cheil agency, owned by Samsung.