Hideki Sato, longtime Sega engineer who helped shape the Genesis, Saturn, and Dreamcast, has died at 75. He later served as acting president during Sega’s hardware exit.

Remember when the internet made that screeching sound? Join us as we look back at the tech, gadgets, and platforms from the 2000s that have disappeared! From dial-up internet to Blockbuster video ...

Sega's Model 3 arcade board was insanely impressive, and these are the best games on the hardware.

For the first time in Olympic history, Canada failed to score a goal in a women’s ice hockey match. The rivals met in a 2026 ...

Add Yahoo as a preferred source to see more of our stories on Google. The Seattle Seahawks took home the Super Bowl trophy this year, but not everyone tuned in to watch the game. Some watched the ...

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that aired during NBC’s telecast of Super Bowl LX, Liquid I.V., a maker of ...

Budweiser's 2026 Super Bowl commercial features the Clydesdales, a bald eagle, and Lynyrd Skynyrd's "Free Bird." The ad, titled "American Icons," celebrates Budweiser's 150th anniversary and America's ...

For once, could a handful of commercials from Sunday actually stand a decent chance of getting remembered past Wednesday? Memory's a funny thing, but if you care about a solo by Lady Gaga, Mike Tyson ...

Nintendo has been making video game consoles for decades, and we've ranked all of its major home consoles and handheld ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

Watching Super Bowl 60 for the commercials? You're in luck. Since 1989, USA TODAY Ad Meter has asked viewers to rate every commercial that airs during the big game, awarding an annual winner for the ...