Starz's separation from Lionsgate faces challenges due to brand limitations and subscriber losses. Click here to read an ...

Formerly known as SpinCo., Versant is a new company (owned by NBCU-parent Comcast) composed of a bunch of cable channels that ...

Bango has made significant progress in developing a set of marketplace solutions that helps them and their clients own the ...

Said one top executive: "It’s a deal that never had a shot and shouldn’t have been done. But they’ve also done a terrible job ...

Having trailed the move a year ago, Warner Bros Discovery (WBD) chief David Zaslav has followed through on plans to split the company in half. The company is to separate into Streaming & Studios (HBO) ...

Wall Street analysts are bullish the move could pave the way for M&A and bring the industry a step closer to rationalization ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

In crowded B2B markets, a strong messaging strategy is to anchor your brand in a real customer pain point, and then clearly ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

Starz Entertainment Corp. provides subscription video programming to consumers in the United States and Canada. Its business consists of the distribution of STARZ-branded premium subscription ...