Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Pricing is one of the 4 Ps of marketing and the most basic tactic ... Pricing has multiple levels of implementation. At the highest level is strategic pricing, which takes into account long-term ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. The post Is your ...

This shortcut can significantly improve your company’s product development, marketing strategies ... video or other data to drive your strategic planning process. During the info-gathering ...

Explore the process of digital transformation, and discover how to integrate marketing insights into the greater strategic objectives of your organization. 1 Accenture (2018). Yale SOM developed this ...

The Strategic Marketing and Outreach team creates and implements comprehensive marketing programs to support the business goals and objectives of JHM. The team provides marketing support for clinical ...

In collaboration with campus partners, we develop and lead the University’s marketing and communications strategy to increase awareness and create engagement with our audiences. Telling compelling, ...