Take-Two CEO's Strauss Zelnick expressed his skepticism that generative AI technology can 'make hits' like Grand Theft Auto.

The video game industry is worth $200 billion dollars, more than the film, television and music industries combined. David ...

Take-Two Interactive CEO Strauss Zelnick explains the prolonged development of GTA VI, citing the need to build enormous ...

The second thing worth pulling out of Zelnick’s quote is the suggestion that GTA 6 Trailer 2 won’t be released until we’re ...

Grand Theft Auto 6 is set in the fictional state of Leonida, the home of Vice City. Based on Florida, and with Vice City heavily inspired by Miami, Rockstar have said the game is set to be “the ...

Whether we’re talking about the console or PC release ... However, it seems this is unlikely following Strauss Zelnick’s comments to Bloomberg. “The anticipation for that title may be ...

Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, ...

Take-Two CEO Strauss Zelnick dampens expectations - "No victory claimed before ... Production budgets pegged at $500 million to $2 billion, talk of scale, hypothesis of 500-hour campaign and living, ...