Fans eagerly awaiting the second trailer for Grand Theft Auto VI (GTA 6) may have to exercise patience, as Take-Two Interactive CEO Strauss Zelnick has hinted at a strategic delay in releasing ...

Generative AI still has to prove that it can do things better than technologies that already exist. Strauss Zelnick has chimed in on the talk of using generative AI to make video games. As ...

GTA 6 is anticipated for a fall 2025 release, as hinted by Take-Two Interactive CEO Strauss Zelnick. Though fans hoped for an April 1 trailer, Zelnick's strategic marketing plan suggests otherwise.

In a new interview, Strauss Zelnick said he has never seen such anticipation for an entertainment product as he has with Grand Theft Auto 6. To maintain the excitement and anticipation ...

Take-Two Interactive CEO Strauss Zelnick explains the prolonged development of GTA VI, citing the need to build enormous anticipation and Rockstar Games’ pursuit of perfection. He notes that ...

No hype cycles for you. Take-Two Interactive CEO Strauss Zelnick has revealed why they have stayed mum on the marketing for Grand Theft Auto 6. As reported by Video Games Chronicle, Zelnick was ...

TL;DR: The release date for Grand Theft Auto VI is highly anticipated, with CEO Strauss Zelnick indicating a Fall 2025 launch. Marketing will begin a few months prior, deviating from past ...

In a recent interview with Bloomberg, Take-Two head Strauss Zelnick stated that the publisher wished to “maintain the anticipation and excitement” by starting marketing for the highly-anticipated game ...