Fans eagerly awaiting the second trailer for Grand Theft Auto VI (GTA 6) may have to exercise patience, as Take-Two Interactive CEO Strauss Zelnick has hinted at a strategic delay in releasing ...

In a new interview, Strauss Zelnick said he has never seen such anticipation for an entertainment product as he has with Grand Theft Auto 6. To maintain the excitement and anticipation ...

Generative AI still has to prove that it can do things better than technologies that already exist. Strauss Zelnick has chimed in on the talk of using generative AI to make video games. As ...

GTA 6 is anticipated for a fall 2025 release, as hinted by Take-Two Interactive CEO Strauss Zelnick. Though fans hoped for an April 1 trailer, Zelnick's strategic marketing plan suggests otherwise.

TL;DR: Take-Two CEO Strauss Zelnick explains that the company's strong financial position supports long game development cycles, such as the anticipated 2025 release of GTA 6, 12 years after GTA 5.

Take-Two Interactive CEO Strauss Zelnick explains the prolonged development of GTA VI, citing the need to build enormous anticipation and Rockstar Games’ pursuit of perfection. He notes that ...

According to Strauss Zelnick, the CEO of GTA's parent company, Take-Two Interactive, animation that is indistinguishable from live-action footage may be arriving sooner than anyone expects.