Take-Two Interactive CEO Strauss Zelnick explains the prolonged development of GTA VI, citing the need to build enormous anticipation and Rockstar Games’ pursuit of perfection. He notes that ...

Take-Two Interactive's CEO, Strauss Zelnick, acknowledged the intense anticipation for Grand Theft Auto VI, describing it as ...

While Grand Theft Auto fans have been going wild with GTA 6 trailer 2 theories and anticipation dates, Strauss Zelnick (the CEO of Take-Two Interactive) himself broke silence on the matter and ...

No hype cycles for you. Take-Two Interactive CEO Strauss Zelnick has revealed why they have stayed mum on the marketing for Grand Theft Auto 6. As reported by Video Games Chronicle, Zelnick was ...

You probably want to know when GTA 6 is coming out. Everyone does, and publisher Take-Two's well aware everyone does, as CEO Strauss Zelnick's just acknowledged in an interview that saw him be ...

Speaking during an interview with Bloomberg TV, Strauss Zelnick, CEO of Take-Two Interactive, has said he doesn’t believe that AI will be able to produce a Grand Theft Auto competitor ...

In a new interview, Strauss Zelnick said he has never seen such anticipation for an entertainment product as he has with Grand Theft Auto 6. To maintain the excitement and anticipation ...

Speaking in an interview with Bloomberg, Take-Two Interactive CEO Strauss Zelnick talked about why Rockstar Games is keeping the release date such a secret and why there hasn’t been any sort of ...

To begin with, Take-Two boss Strauss Zelnick says adaptations for film and TV simply do not make a lot of money, and he would know, as Zelnick was previously an executive at Columbia Pictures and ...

Take-Two boss Strauss Zelnick told Bloomberg TV's Wall St. Week that while some of its competitors may announce release dates or windows years into the future, that's not what Take-Two will ...

Take-Two won't reveal the GTA 6 launch date until we're 'relatively' close to its release Take-Two boss Strauss Zelnick says the publisher wants to "maintain the anticipation and the excitement ...

In a recent interview, Strauss Zelnick, CEO of Take-Two, discussed the company’s marketing strategy for GTA 6, a launch tactic the company has successfully applied to all of its titles.