Take-Two Interactive CEO Strauss Zelnick explains the prolonged development of GTA VI, citing the need to build enormous anticipation and Rockstar Games’ pursuit of perfection. He notes that ...

No hype cycles for you. Take-Two Interactive CEO Strauss Zelnick has revealed why they have stayed mum on the marketing for Grand Theft Auto 6. As reported by Video Games Chronicle, Zelnick was ...

Speaking during an interview with Bloomberg TV, Strauss Zelnick, CEO of Take-Two Interactive, has said he doesn’t believe that AI will be able to produce a Grand Theft Auto competitor ...

You probably want to know when GTA 6 is coming out. Everyone does, and publisher Take-Two's well aware everyone does, as CEO Strauss Zelnick's just acknowledged in an interview that saw him be ...

To begin with, Take-Two boss Strauss Zelnick says adaptations for film and TV simply do not make a lot of money, and he would know, as Zelnick was previously an executive at Columbia Pictures and ...

Take-Two CEO Strauss Zelnick also confirmed that Rockstar has a platform strategy they employed previously. He intimated that PC is becoming a more vital market but would not confirm the release ...

In a recent interview, Strauss Zelnick, CEO of Take-Two, discussed the company’s marketing strategy for GTA 6, a launch tactic the company has successfully applied to all of its titles.

Take-Two boss Strauss Zelnick thinks GTA 6 will be able to drive lagging console sales when it's released later this year. All that being said, Rockstar has a history of delaying its games ...

The boss of Grand Theft Auto 6’s publisher Take-Two has revealed why the game still doesn’t have a release date. Since then, Rockstar hasn’t revealed any more details about the game, which ...

And as Strauss Zelnick, CEO of Rockstar Games' parent company Take-Two recently confirmed in an interview with Bloomberg, this is all part of the game's grand marketing scheme. "The anticipation ...

We’re no closer to finding out, but based on comments from Take-Two boss Strauss Zelnick, fans may have to wait until much closer to GTA 6’s actual release date for their next look at the most ...